The brief: to simplify complex sales messaging and display them in an innovative way on the web.
We worked with Experian Payments on going ‘back to basics’ with its sales and marketing messages. The complex nature of its payments technology meant that the messaging had also become complex. We stripped it right back to the ultimate, simplest reason why customers would come to them by using the ‘so what’ technique.
Under the banner ‘helping you navigate the payments industry’ we developed accompanying imagery and icons, all of which are displayed using a J Query carousel which shows all of the messages at any one time.