We are all busy. We all want to get to the point fast. So why use 10 words when you could use 5? And we love plain English. Are we a multi-disciplinary branding, design and marketing consultancy? No. We deliver design and marketing that works.
It’s no secret that we apply to good old AIDA rule to all our copywriting:
– Attract the reader’s attention with a killer headline. Make them intrigued, just by reading it.
– People buy benefits, not features. Use simple, short sentences and talk to them in the first person.
– Make them want it. Make it irresistible. And then make doubly sure they want it by giving guarantees or offering special discounts.
– Tell them what you want them to do next. Don’t assume they’ll know. Call us on… Read all about it at… Come and see us at…
How can we help?
- Copywriting for print
- Website copy
- SEO copy
- Sales messages
- Magazine articles