We are all busy. We all want to get to the point fast. So why use 10 words when you could use 5? And we love plain English. Are we a multi-disciplinary branding, design and marketing consultancy? No. We deliver design and marketing that works.
It’s no secret that we apply to good old AIDA rule to all our copywriting:
Attention – Attract the reader’s attention with a killer headline. Make them intrigued, just by reading it.
Interest – People buy benefits, not features. Use simple, short sentences and talk to them in the first person.
Desire – Make them want it. Make it irresistible. And then make doubly sure they want it by giving guarantees or offering special discounts.
Action – Tell them what you want them to do next. Don’t assume they’ll know. Call us on… Read all about it at… Come and see us at…
Ready? Then let’s get to work.
How can we help?
- Copywriting for print
- Website copy
- SEO copy
- Sales messages
- Magazine articles